The Ferrari Luce is a five-seat, quad-motor, fully electric car that does 0-60 in 2.5 seconds and carries more than 120 kWh of battery. It was designed in collaboration with LoveFrom, the creative firm founded by former Apple design chief Jony Ive and industrial designer Marc Newson. Nothing about it resembles a conventional Ferrari: not the silhouette, not the proportions, not the interior layout, and not the way it starts. There is no ignition button. You insert a key into a magnetized dock, watch an animation sequence appear on the displays, and that is how you know the car is on. It is one of dozens of deliberate, considered decisions Ferrari made to define what an electric car from Maranello actually means. This is the walkaround that covers all of them.
Ferrari delivered roughly 13,640 cars in 2024, with the large majority going to existing customers. The Luce is aimed at a meaningfully different buyer profile: someone drawn to the technology and the LoveFrom design language as much as to the badge. Performance comparables are rare. The closest in terms of output figures are electric GTs like the Lucid Air, but the Luce's size parallel is the Purosangue. That comparison mostly illustrates how differently Ferrari packaged the electric platform: a flat battery floor rather than a center tunnel liberates dramatically more interior space. The quad-motor setup, one per wheel, enables genuine torque vectoring alongside active suspension derived from the F80 supercar and four-wheel steering. Ferrari confirmed pricing will sit at the high end of its lineup; estimates in the $650,000 range are circulating, consistent with the brand's other top-tier products.
A lot of the Luce's design choices look unusual on paper and make complete sense once the engineering logic is explained. The windshield wipers park at the outer left and right edges of the glass because the seamless canopy leaves no traditional cowl to tuck them into. The front splitter creates a genuine air gap underneath that feeds a downforce effect at speed. The active cooling vents at the front nose open and close depending on the driving mode selected, balancing thermal management and aerodynamic drag exactly as the gill system on the current 911 generation does. Inside, the Manettino dial on the steering wheel changes the display colors alongside the power mode: green for dry, orange for sport, ice blue for ice. Range mode delivers 50 percent of available power; tour mode delivers 70 percent; performance mode opens the full 1,035 horsepower. Every physical control is metal, leather, or glass. There is no exposed plastic anywhere in the cabin.
Bottom line: Ferrari was never going to make an electric car that played it safe, and the Luce confirms it. The package they landed on, a five-seat GT with supercar dynamics, a meticulously designed physical interior in a world racing toward touchscreens, and no fake engine noise, is either exactly the right call or an enormous gamble depending on how well the driving experience backs it up. The walkthrough is convincing. The driving video that is reportedly coming soon will be the real test. If it holds up, this is the most interesting new car of the decade.